Destinations Around The World Invited to Share in Lexus Melbourne Cup Magic
Australia’s most iconic trophy, the Lexus Melbourne Cup, will this year embark on its sixteenth annual Tour, and towns, cities and communities, and organisations around the world are now invited to be part of its journey.
With the Cup having travelled more than half-a-million kilometres on Tour, the Victoria Racing Club (VRC) is now seeking bold, unique, and imaginative submissions from people and organisations which want to showcase the magic of the Cup in their community or at their event.
For the first time ever, organisations will have the chance to submit creative videos as part of their application with the best videos to be profiled across VRC platforms.
In 2017, the $200,000 18 carat gold trophy toured more than 30 destinations around Australia and the world providing people with a rare opportunity to connect and engage with a piece of Australian history.
Last year’s Tour was highlighted by visits to the indigenous community of Santa Teresa on the edge of the Simpson Dessert, a trip down the Red Centre of Australia on The Ghan and a sojourn to the picturesque Hunter Valley.
VRC Chief Executive Neil Wilson said the 2018 Lexus Melbourne Cup Tour will be more ambitious than ever.
“Over the past 15 years, the Lexus Melbourne Cup Tour has travelled to an incredibly diverse array of communities across Australia and New Zealand, and indeed the world, providing a once-in-a-lifetime opportunity for many to experience the Cup up close,” Mr Wilson said.
“This year we are encouraging innovative and creative applications that seek to create memorable events while showcasing our iconic trophy.”
Great Southern Rail Managing Director Steve Kernaghan said connecting with the Lexus Melbourne Cup Tour helped create a unique experience for train guests and staff.
“The Ghan was honoured to partner with the Victoria Racing Club to carry the Lexus Melbourne Cup trophy across the heart of Australia,” Mr Kernaghan said.
“It was a very special event for our 300 guests and crew who enjoyed being part of the celebration in the lead-up to this iconic Australian sporting event.”
Lexus Melbourne Cup Tour Ambassadors and heroes of the sport will join in the 2018 journey, as they recall unforgettable moments of the Melbourne Cup and recount their best memories of ‘the race that stops a nation’™.
While the winner of the first Melbourne Cup in 1861 received a gold watch, today’s three handled ‘loving cup’ is made by ABC Bullion from 44 pieces of hand-beaten gold sourced from Mt Rawdon in Queensland – the first time the gold has come from this mine.
Successful 2018 Lexus Melbourne Cup Tour submissions will be announced in June, while the Tour itself will commence in July.
Applications can be made online up until applications close on Monday 9 April.
The 2018 Melbourne Cup Carnival begins at Flemington Racecourse on Saturday 3 November with AAMI Victoria Derby Day, followed by Lexus Melbourne Cup Day on Tuesday 6 November, Kennedy Oaks Day on Thursday 8 November and VRC Stakes Day on Saturday 10 November.
This article archived 15 Apr 2018
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